I am continually amazed and baffled at the number of well meaning people who are willing to check the box, pay the money, and work their tails off in substandard opportunities and illegal pyramid schemes. Look at it in a business sense… Would you start a franchise and invest a quarter million dollars without doing thorough research on what it is your getting yourself into? Wouldn’t you spend weeks doing research, create a solid business plan, talk to professionals who are skilled in the areas you’re weak in, and give your new franchise all your focus and attention?
The beauty and the beast of Network Marketing is the standard low cost to get involved, and general ease of getting your business up and running in short order. Most people tend to blow right by the importance of doing a thorough evaluation on the business they are joining, and many act from an emotional level. For example, it may be that you have found an exceptional product line that cured your dog of chronic barking. You find that this is the only product that’s ever worked, therefore you figure it will work as well on all the barking dogs in the neighborhood. How exciting for everyone in the neighborhood to get a peaceful nights sleep! Business is booming…
The truth is without a solid contract that protects you from being robbed by the company when you are earning a six figure monthly income, you stand a good chance of one day getting an email from the company saying, “Sorry, but due to the great efforts of the associates in the field, this company has decided to go direct sales, and thank you for your hard work and efficiency!” You have just lost your income!
Another great example I see every day is when well intention-ed Net workers get started in a new opportunity and don’t have a clue about how to read the compensation plan. They have no idea how much they are going to get paid. Much to their surprise, when I sit down with them and walk them through the process of understanding their compensation plan, they soon discover it will take anywhere from 1,000 to 25,000 active members in their group to achieve that elusive six figure income they’ve been dreaming about all these years. It’s hard to laugh when you find out you’re in the “Dollar a Month Club!”
The beauty of Network Marketing is the education you need to evaluate what you are doing, or what you want to do. The cost for this knowledge is the time it takes you to learn it. Now who in their right mind is not willing to invest 80 to 100 hours of their time to learn the In’s and outs of the profession they are actively participating in?
If you want the actual statistics on that, I’d say it will prove to be somewhere around 98%. That’s the failure rate in Network Marketing folks, are you willing to settle in and just be part of the herd?
Get yourselves Educated and do it right the first time! Don’t put it off another day, or the 20 years it took me to figure it out!